Variety
January 26, 2003
'Alias' Gets New Identity
by Josef Adalian
Double agent Sydney Bristow is about to embark on her toughest mission yet:
Turning "Alias" into the smash hit ABC execs believe the show should be.
Actually, that burden has largely fallen onto the shoulders of "Alias" exec
producer J.J. Abrams, the man who created Sydney (portrayed by Jennifer
Garner) and all the other characters who populate the shadowy spyworld of the
Alphabet's Sunday skein.
While the show has been a cult sensation since its September 2001 bow, its
ratings have yet to match the enormous critical acclaim and pop culture buzz
that surrounds it.
Indeed, this season, "Alias" has actually lost some Nielsen ground opposite
some of the toughest competish around -- everything from HBO's phenom "The
Sopranos" to NBC's mighty "Law & Order" franchise.
No wonder, then, that ABC -- which desperately wants the series to become the
drama smash it so sorely needs -- has been touting the Jan. 26 post-Super
Bowl edition of "Alias" as "A New Beginning."
"In many ways, this episode is really a second pilot for the show," Abrams
says. "What I think we've done is found a way to maintain the integrity of
the storytelling but change the paradigm of the show so we can take it to the
next level."
Specifically, Abrams is serving up a radical fix to what some critics, ABC
execs and even some "Alias" scribes believe to be the show's one flaw: its
Byzantine central premise.
Try to keep track: Up until now, Garner's Bristow has been a hot CIA spy
chick who's working undercover at SD-6, a supposedly secret branch of the
government that's really a front for an evil alliance of assorted
international meanies.
Most of the employees of SD-6 think they're working for the CIA, but they're
not. And the most evil member of SD-6 -- Arnold Rifkin's Sloane -- has to
pretend he's working for the feds, thus limiting his ability to be as nasty
as he wants to be.
"The show was about good guys working with the bad guys, many of whom thought
they were good guys," Abrams (sorta) explains. "But the baddest of the bad
guys had to pretend he was good. That premise made it not only impenetrable
to many viewers but also frustrating to write.
"We had to figure out a way to change it."
With the Jan. 26 episode, Abrams does just that.
By the time the hour is over, Sydney will have exposed and defeated SD-6 and
the evil Alliance, allowing the character to be a straight-ahead undercover
spy gal. She'll also finally be free to pursue a long-smoldering, but not-yet
consummated relationship with her CIA handler.
But here's the beauty part: Mega-meanie Sloane, no longer forced to keep up
the appearance of good, will be badder than ever.
While "Alias" is getting less complex, Abrams vows it's not getting stupider.
"I love the show too much and respect it too much to dumb it down or simplify
it to the point of being lowest common denominator television," he says. "If
the network had said to me, you need to make the show simpler, I would have
said to them, 'Get someone else and do 'VIP.' "
But Abrams says he needed to blow up "Alias" -- not to save it, but to make
it better.
"We could remain as a cult hit and stay in that place," Abrams says. "Or we
could make a creative decision to maintain the quality of the show yet
alleviate the difficulty in storytelling. (The change) is going to allow us
to tell so many stories we couldn't before."
Not surprisingly, ABC execs are behind Abrams' reshaping of "Alias."
"What's clear is that 'Alias' already has this extraordinarily loyal core
audience," says ABC Entertainment prexy Susan Lyne. "But there's a huge
proportion of the TV audience that's never seen it or has been convinced by
their friends or stories (in the media) that the show's too complicated. I
think this episode will hook people in a way that they'll feel they must come
back."
And if they don't? Abrams says he's fine with his current audience -- and,
perhaps more importantly for fans of the show, so is Lyne.
"It's frustrating that it doesn't have twice the audience it has, and I still
believe it will have (a bigger) audience after the Super Bowl," she says.
"But we need shows on our network that people are passionate about," Lyne
adds. "I don't have any doubt at all that 'Alias,' even at its current
levels, will be back."
© Variety 2003
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