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The Wall Street Journal

February 17, 2006

The Hunk Shortage

To Fill New Dramas, Casting Directors Tussle Over Hot Guys Who Can Act; Taking the Search to Edmonton

by Sam Schechner

Michael Vartan Michael Vartan

Thanks to Candie for the text and to Bonnie for the scans!

His name is one of the hottest in network television this spring. He is being pursued by some of the most influential casting directors in Hollywood. And you've probably never heard of him.

Over the past few weeks, Michael Vartan, the cute love interest from the movie "Monster- in-Law" and the heartthrob on TV's "Alias," has found himself on a short list of actors who are parrying multiple offers to star in new TV pilots. Why? He represents a commodity for which demand has grown to outpace supply over the last few years: sexy, rugged-looking guys who can act.

The television industry has just kicked off its annual casting season for pilot shows, from which broadcast executives will select new series for this coming fall. Scores of pilots are feverishly competing over potential leading men from a list that casting directors say doesn't exceed 200 names. The scuffles can become so fierce that executives are making snap decisions to lock in even relatively unknown actors before losing them to another network.

The sought-after type: "He's that 30-to-40 charismatic guy with some testosterone -- someone that women want to sleep with and men want to drink with," says Marc Hirschfeld, executive vice president of casting for NBC. Mr. Hirschfeld himself is scrambling to find studly actors to fill key roles in the 20 or so pilots his network will produce this spring.

Although leading men have always been tough to find, several entertainment-industry trends are creating the intense demand for these actors. One is the renewed popularity of dramas based on strong characters, with stories that stretch across full seasons, such as ABC's "Lost." That has led to a boom in new pilots that require attractive men who have the skills to play a character who evolves over time.

This year in particular, networks have embarked on a number of pilots that center around sprawling disasters, including a hostage situation in a bank, an incoming meteor and a nuclear apocalypse -- all of which require at least one handsome leading man with great acting skills. Moreover, some people in the business say there are more drama roles to cast than there were two years ago because the reality-TV craze has cooled.

Another factor boosting demand for serious but studly actors is that more cable channels, including Sci Fi, TNT and FX, are producing original dramas. And as more movie actors take TV parts, the pool of leading men deemed "bankable" enough to carry a major network show is further shrinking.

The result is what many in the industry call a feeding frenzy that is reaching its height during the current pilot-casting season, which stretches from early February to April. "About 40 to 60 pilots are looking for that leading man -- for George Clooney when he first started doing 'E.R.,'" says Gary Zuckerbrod, an independent casting director hired by the networks and studios to get their men.

The competition for thespian testosterone comes even as the door has opened for nerdier leading men in recent years. Yet while those "adorkable" TV characters have proliferated (Jason Lee as a lottery-winning loser on "My Name Is Earl," for example), a new crop of old-style stubbled guys have broken out of the clutter to anchor some of TV's most- watched shows. Among them are Patrick Dempsey in "Grey's Anatomy" and Matthew Fox in "Lost." That has raised demand for more men like them, even as the overall supply seems to be dwindling.

"Leading actors today are more boyish," says Marcia Shulman, executive vice president of casting for Fox Broadcasting, who placed the beefy Dominic Purcell in the TV drama "Prison Break" last spring and is working on casting 22 pilots right now. "I really want to bring real men to television."

Good Man Is Hard to Find

The bottom line is that not every network can get the man it wants. "Sometimes you get somebody who has the look, but they don't have the [acting] chops," says Debi Manwiller, an independent casting director who does work for Fox's "24" and a pilot about a treasure hunter. "Or somebody has the chops, but you can't sell them to the network. Those people with both -- they don't grow on trees." The result is that, in many cases, pilots must compromise.

When an actor who fits the bill becomes available, the networks pounce. Last spring, when "NYPD Blue" went off the air, one of its regulars, Mark-Paul Gosselaar, was besieged. Mr. Gosselaar, who had been the teen star of the early-1990s show "Saved by the Bell," was inundated with scripts, says his manager, with multiple offers from major networks. When the pilot he accepted wasn't picked up for the fall, he quickly got a gig as a new character on ABC's "Commander in Chief," where he plays a White House love interest.

Other actors said to be in hot demand this casting season include Peter Krause, Ron Livingston and Jeremy Northam -- although it's possible that none of them will accept any of the roles they are offered.

In some cases, networks or studios will lock up actors whom they don't want going to competitors, even before knowing what projects they will have to offer. Last fall, for example, Disney's ABC and Touchstone Television signed such a deal with Michael Landes, whose biggest movie role has been in 2003's horror flick "Final Destination 2."

At big talent agencies, including William Morris and International Creative Management, the phones are constantly ringing as offers and cascading counteroffers come in from networks that don't want to lose their shot at a particularly hot actor. It isn't unusual at this time of year for agents to work 20-hour days, fielding frantic calls from casting directors and network executives in the car, in bed, even at Valentine's Day dinner.

That kind of intense competition keeps casting executives at the major networks occupied. "From the time I'm up in the morning, I'm on the phone with agents, with casting directors, with writers," says Peter Golden, executive vice president of casting for CBS. "And when I'm asleep, I'm trying to think of actors that we've overlooked."

Casting executives also rely on foreign casting directors to scout for talent globally. And some venture abroad themselves. "I've been to London, to Australia, to Scotland -- I don't want to give away my secrets," says Fox's Ms. Shulman, who also recently attended a fringe festival in Edmonton, Alberta. "They told me I was the first person from Hollywood ever to go there."

In order to lock up a hunky male lead this spring, Ms. Shulman says she began courting Cole Hauser, who is known for playing supporting roles in recent movies such as "2 Fast 2 Furious," six months ago -- before she had any idea what pilots would be ordered or roles would be available. She set up a meeting between Mr. Hauser and Fox's president of entertainment, Peter Liguori, late last summer, and kept in contact thereafter. Her secret: "I just call and beg." (Mr. Hauser eventually joined the new Fox pilot "Damages.")

Of course, the category of actor who is in the greatest demand changes over time. In the 1990s, when sitcoms like "Friends" were on top, the networks kept pushing for younger actors, says Mr. Zuckerbrod, who is currently trying to find a 30-something hunk for an ABC pilot.

"In the past couple years, there's been a 'Desperate Housewives' effect, and networks want slightly older leading characters in the 35-to-40 range," Mr. Zuckerbrod says. Several casting executives and directors foresee a shortage of leading women in their late 30s and early 40s.

But for some in the industry, the idea of casting experts decrying a shortage seems unfair. "There are 100,000-plus actors," says Gary Marsh, a former actor who in 1971 founded Breakdown Services, a clearinghouse for networks' casting requests. "There are all kinds of really good actors who get pigeonholed because they don't look right or fit the profile, and it's too bad."

© Dow Jones and Company, Inc. 2006


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