The Earth Times
February 5, 2009
K-Swiss Announces 5th Annual Desert Smash With All-Star Roster
By K-Swiss
WESTLAKE VILLAGE, Calif., Feb. 5 CA-K-Swiss-Desert
MARCH 10-11, 2009 - LA QUINTA, CALIFORNIA
WESTLAKE VILLAGE, Calif., Feb. 5 /PRNewswire/ -- K-Swiss is again proud to announce its title support of the 5th annual K-Swiss Desert Smash, a two-day charity celebrity tennis and golf event being hosted at the world famous La Quinta Resort & Club, just outside Palm Springs, CA. The event, being held March 10-11th, will benefit the Bryan Brothers' Foundation and Variety of the Desert - the Children's Charity.
The K-Swiss Desert Smash meshes the worlds of Hollywood celebrities and the world's best professional tennis players. On the heels of the PNB Paribas Open in neighboring Indian Wells, players scheduled to appear to date include Novak Djokovic, Marat Safin, WTA Tour world number 4 Vera Zvonareva, Tommy Haas, Australian Open Doubles Champions Mike & Bob Bryan, and 2008 Indian Wells Finalist Mardy Fish.
Following a schedule similar to years past, this year's event will feature a tennis pro-am tournament and another stellar pro-tennis exhibition played on the gorgeous La Quinta tennis stadium which is free to the public. Capping off a great day of tennis, the evening event is going to rock, literally. The evening will kick off with a silent auction and cocktail party followed by dinner and a special, private musical performance by a chart topping recording artist.
As in year's past, this event will not be short on celebrities. Past celebrity attendees include Joe Pesci, Gavin Rossdale, Michael Vartan, Rex Lee, Ken Dividian, Daniel Baldwin, Lance Bass and Eliza Dushku.
"We are thrilled to be celebrating the 5th year of the K-Swiss Desert Smash," said Erik Vervloet, K-Swiss Sports Marketing Director. "It's a fun two days filled with incredible talent but more importantly, with a great sense of purpose. The K-Swiss Desert Smash is an opportunity for K-Swiss to connect world class athletes with children in need and help raise awareness for these two great charities."
On schedule:
TUESDAY, MARCH 10, 2009
10am -12pm Pro-Am Tournament Registration/Warm-up & Continental
Breakfast
12 - 2pm K-Swiss Desert Smash Pro-Am Tennis Tournament
2 - 3pm Pro-Am Awards Luncheon
3- 5pm K-Swiss Desert Smash Pro Tennis Exhibition (free to public)
7:30 - 9pm La Quinta Cocktail Party, Silent Auction & Dinner
9 - 10:30pm K-Swiss Desert Smash Live Auction & Private Surprise Musical
Performance
WEDNESDAY, MARCH 11, 2009
10am - 12pm K-Swiss Celebrity-Am Golf Registration & Practice
12pm K-Swiss Celebrity-Am Golf Tournament
Finish 19th Hole Reception & Awards
About K-Swiss:
Located in Westlake Village, CA, K-Swiss is a publicly traded company founded by two Swiss brothers. The brothers, avid tennis players, introduced the first all-leather tennis sneaker, the K-Swiss "Classic" in 1966, filling a void in the market. K-Swiss currently makes tennis, running, training, lifestyle footwear and apparel.
La Quinta Resort & Club(R) and PGA WEST(R): A Haven for Relaxation:
La Quinta Resort & Club, a member of "The Waldorf=Astoria Collection," is a legendary resort destination that has reigned over the picturesque Coachella Valley in the city of La Quinta with grace and charm since 1926. The Hollywood hideaway is located in a spectacular setting among orange and lemon groves at the base of the majestic Santa Rosa Mountains. Guests enjoy 90 holes of championship golf on five legendary courses at the resort and PGA WEST(R); 23 tennis courts; the 23,000-square-foot Spa La Quinta(R), 41 pools and 53 hot spas; exceptional cuisine at TWENTY 6 and Adobe Grill; and The Plaza - two stories of shops and restaurants surrounded by flowers, waterfalls and winding paths. Many consider this a home away from home with all the comforts and modern conveniences, including high-speed Internet access and wireless Internet service throughout ballrooms, pools, cabanas and public areas. La Quinta Resort & Club is located at 49-499 Eisenhower Drive, La Quinta, California 92253. For further information and reservations, call 800.598.3828 or www.laquintaresort.com.
For athlete information, interviews, product or press credentials, contact Turner PR.
SOURCE K-Swiss
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