Adweek
May 28, 2007
Special Report: Hit or Miss
By A.J. Frutkin and Marc Berman/Mediaweek
NEW YORK No media buyer really wants to guess what shows will hit or miss, based simply on seeing pilot clips. That said, trends did emerge from the upfronts earlier this month.
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Clearly, the network's other strength is drama. And one of the strongest new entries next season may well be ABC's Thursday night series Big Shots, about four high-powered men. Positioned as sort of a male Sex and the City, with male stars (Dylan McDermott and Michael Vartan) who have a proven draw for women, most advertisers give it a thumbs-up. What's more, in a sea of shows revolving around women, "I think it's interesting to have a male POV show for women, to counter all the other stuff," says Caraccioli-Davis. "And it's a great fit with Grey's [Anatomy]."
© 2007 Nielsen Business Media, Inc.
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